Online Marketing Plan to Promote Your Coaching Business – Seven Simple Blog Traffic Strategies
If you’re a new coach or a seasoned coach new to promoting your coaching business online, here are seven simple strategies that are free and anyone can do them without any techno-difficulty. The key to the efficiency of these strategies is that the MUST be done regularly!
If you’re reading this and saying “do this already!” then skip the to bottom and ready why you’re not getting the response you think you could be.
1. Twitter Traffic – Tweet Blog posts & Articles
I have found that a wonderful source of traffic to my blog is from my Twitter followers. (I love you!) When ever I post to my blog (or if I publish and article) I send out a Tweet with the title and a shortened link. I can watch my traffic numbers & subscribers climb whenever I post and Tweet.
BONUS – Tweet your Facebook
This one is really simple. I use an application on Facebook that automatically imports my Tweets. Every time I Tweet about a blog post or an article it not only shows up on Twitter but it also shows up on my Facebook account.
2. Participate in forums & discussion groups
Just the reading and observing provides a wealth of market research. An added benefit is with regular participation and answering questions of your ideal prospect over time you establish yourself as an expert on the topics on which you share information. You will be pleasantly surprised at the members that will follow you because they like your communication within the group. That leads me to my next traffic building recommendation…
3. Email & forum signature
I would not recommend that you do any direct selling or promoting of your coaching business in your response to a question or comment by your ideal prospect within the discussion group or forum, however, you are usually given the opportunity to use a signature.
If you’re not already using a signature with every email that you send out you’re missing the opportunity to share with your connections not only who you are and what you do. Along with your name consider adding your business name with a link to your website. Adding a slogan or a quote that emphasizes your coaching message can be provocative and create curiosity for your reader to click thru to your website or blog.
4. Commenting on high profile blogs also read by your ideal prospect
In the beginning I underestimated the influence of commenting on other high profile blogs in your market. Everything about the comment is important including the content of the comment. Most people will tell you that commenting on other peoples blogs is great for creating backlinks – yes that is a powerful aspect of commenting. But also consider what I call “face value”. Face Value is the value presented to all those other faces looking at your comment. Other visitors that are engaged in the conversation about a particular post will subscribe to the comment feed. Everything from your name, the link back to your blog and your comment that adds value to the overall conversation is seen and read by many eyes. If you’re commenting on a blog where your ideal client also reads and comments you have the opportunity to share value and attract prospects to your website.
5. Articles
Think of every article as a sample of your coaching message. Each article that you publish with words and phrases that your customers use to describe their need, or the solution they’re looking for will increase your potential of being found by your ideal client.
For example, let’s just say that you write one article and publish in a high traffic article directory and you get 50 views in a month with 5 people clicking through from the link in your resource box. You have increased your traffic by 5 people in one month with 1 article.
Now consider publishing an average of one article per day. In one month you would have 31 articles with the potential of 50 or more views and if the same average number of click thru would give you 155 new visitors. The best thing about publishing articles is that they continue to draw traffic as long as they remain in the article directory – every day – all year. The number of view and visits to your website continue to increase.
6. Autoresponders
Really important to begin building an email list, more important is to stay in communication with the live hearts and minds on your list. Develop a relationship with the people that sign up to read more of your coaching message. Your email follow up, yes, even in an autoresponder is critical for the blossoming of your future business. Nurture your message in the hearts of your subscribers. Don’t miss an opportunity to touch their lives with the value of your message. Remember the three keys to grow your business – Connect, engage and make the offer. The emails sent to your subscribers need to do all three to bring your readers the most value and grow your business. The key to more traffic with your autoresponders is to use this tool to remind your prospects and customers to return to your website or blog to find value. Don’t just assume that your visitors will find there way back to your site – bring them back – invite them back.
7. Internet Radio
Start your own weekly Internet radio show. A weekly show will give you the ability to attract and engage an audience that are interested in your coaching message. Even better is to make it a live call in show where your guests can ask questions and make comments.
My absolute best source of exposure and business is my Internet radio show. The Get More Business Show is my platform where I express the value of the strategies that I offer in my coaching practice. I bring in guest experts that help me offer more in depth content on specific topics. Each weekly show is an education in some facet of growing your coaching business.
If you’re doing the above and not pleased with your traffic or conversion check the following:
1. Do you have a clear presentation of the solution you offer a specific market?
2. Is there a logical flow from each of the above tools that leads directly to the action you want the visitor to take?
3. Have you cultivated a following of IDEAL prospects, or are you just adding to your social media numbers?
4. Can you visitor easily find your email sign up?
5. Does your “information widget”, that is your information give-away something that your visitors recognize as valuable enough to exchange their private information for your gift?
There could be other reasons but these are just a few to get you started with trouble shooting.
I’d love to hear about what you’re doing to attract your ideal prospect and client.
Melody Campbell
http://www.articlesbase.com/marketing-articles/online-marketing-plan-to-promote-your-coaching-business-seven-simple-blog-traffic-strategies-1280048.html
Some Quick Ideas to Increase Your Online Lead Generation Within the Next Week
Things aren’t going to be simple or easy in network marketing.
What we have here is a business, an opportunity, and not a guarantee.
The person that markets the best and acts on what they need to do is the one who is able to generate leads the most and sponsors a heck of a lot of people.
Some of us though can be a in a little brain block that causes our thinking to go a little too haywire.
Because of the internet and increased technology, we all suffer from information overload.
If you don’t handle it properly and are able to sort between what matters and what doesn’t, it could cause some really bad results for you and your business.
Working on your time management and productivity is a must and something you should seriously work on.
But, at the end of the day, if you’re not sure how to market, it doesn’t matter.
Article marketing is a fantastic place to start.
You came across this article didn’t you?
If you can put together unique content and market it to the right crowd, you can get exposure not just for you which will brand you but exposure for your business which means sponsors and serious cash.
Now, this article isn’t about all the different techniques and methodologies of EXACTLY how you’re supposed to market and what you’re supposed to do.
This is about some unique ideas from one marketer to another that you can take action on that will help you start generating leads and taking names in this industry fairly quickly.
Them alone will not help you create stability but it will put you on the right track on getting exposure and you can work on it from there.
Here’s just a few:
- Create your own blog, get a great template, plugins, etc…, and write some posts. Then, interview a network marketer that you know who is doing very well for themselves that also has their own blog or website, on your blog. This will create backlinks and also give you free exposure, which not just benefits you but your blog and leads generation.
- Run a contest to give away something of great value (free ebook, free course, consultation, etc) and have some business partners of yours help spread the word through their social networks.
- Open a Twitter account (twitter is a must) and share informative and valuable tweets (messages) and establish yourself as a true leader. Don’t forget to be yourself and throw in some things going on in your life as well. Once you have a decent amount of followers (you can get several/day with very little work), post an article about the power of Twitter and some quick tactics you can implement to fully utilize twitter.
Post this article to the home based business category and shoot it out to top article directories and sites with your twitter link. Depending on the uniqueness and actionable information, people will see that it’s a great time for them to start “tweeting” and sign up to twitter while following you.
You provided the link remember?
These are just a few unique ideas that you can apply to your online business and start to see your results go up and up in your online lead generation.
Remember, the one who thinks the best and markets the best is the one who gets the best results!
Michael J. Stenger
http://www.articlesbase.com/mlm-articles/some-quick-ideas-to-increase-your-online-lead-generation-within-the-next-week-646170.html
How effective is marketing on Twitter?
All I keep hearing about is Twitter this and Twitter that. I have a couple of niche websites that I make money from affiliate products on as well as two blogs, and I have not set up a Twitter account yet. I just want to make sure that I am not wasting my time with it. I am busy enough as it is and if marketing on Twitter is not going to make me money, then I’m not going to bother. So, has anybody seen a real increase in revenue from marketing on Twitter?
I have been on Twitter for about 8 months now but I don’t do much marketing per say on it. I actually follow Matt Bacak and his work and I have learned from him that marketing on Twitter is not as effective as people think it is. There are so many people that claim that social media increases income and is such a great marketing tool, but being on Twitter I have not seen the income I have generated come from that site. My income still comes from my mailing list and organic traffic.
According to Matt Bacak, Twitter is a good networking tool, but the fundamentals like article marketing and pay-per-click are the marketing tools that are going to get you the money. I usually use Twitter to make networking connections for jobs and things of that nature or find new people to follow that are interesting, whether for personal or professional reasons.
My Twitter is not for marketing at all and it is definitely ok that you don’t have a Twitter account. I would check out what Matt Bacak says about marketing on Twitter (www.mattbacak.com) as it makes so much sense when he says to stick to the basics and you will see money.
How to get traffic from Twitter?
Can anyone tell me how to get traffic from Twitter?
To get traffic from Twitter you need to get a lot of followers, who follow you and then they can retweet your story.
If your story is interesting then you might get more twit.
For more discussion on how to get more traffic from twitter participate in SEO Forums like http://www.bestseoforum.com
Heather Seitz âCreative Real Estate Marketing
Having a creative real estate marketing and team up with a mortgage broker or lender who understand the market.
Visit http://reiwired.com/about & http://Rehablist.com for more details.
Duration : 1 min 18 sec
How to spy your competitor with bitly and twitter
how to stay as competitive and strong face your competitor with bitly and twitter only
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how can you ask someone to follow you through your twitter status ? like how will they see?
im following justin bieber on twitter but i want him to follow back how would i ask him to ? i have no idea really how to use twitter..? would i write it in my status and if i do would he see it ? confused…
the thing to do is be honest with him, tell him why you like him and why you think you would like to twitter with him. stay away from saying you love him though,, that would turn him off.
Marketing With Customer Testimonials
http://pips.sgprofitsite.com – Try out this marketing method. You will get excellent results.
Duration : 3 min 56 sec
Heather Seitz: Creative Marketing
Having a creative real estate marketing and team up with a mortgage broker or lender who understand the market.
Duration : 1 min 4 sec
Twitter 101 – How Much Is Too Much?
http://twitter.com/johnfurst Are you protected from spending too much time on Twitter? Don't worry; you are; Here is how it works. Pay close attention and get yourself a drink, a snack, a workout, or even better, spend your time with "real" people.
Duration : 38 sec