All the very best!

Here’s the overview:
A business that wants to track their ROI from social media should start with a baseline of your company’s current growth, website visitors, online transactions, telephone inquiries, etc. If you don’t have this information, start tracking it.

Next, create an activity timeline that tracks all new social media projects: blog launches, new Twitter campaigns, press releases, etc.,

By stacking these timelines on top of one another, your company can create a picture of which efforts are working, and which ones aren’t. Over several months, you can graph your progress and watch for correlations between events, such as certain blog articles equaling more customer calls, or positive online mentions and a jump in site visitors.

Keep in mind, though, that another part of a good social media campaign and tracking ROI is having a goal in mind when you start so you know where you want to be. Your goal could be monetary return (more sales), or non-monetary (brand awareness, increase in social media mentions). It’s not too late to start tracking your progress so your business will know how your social media efforts are affecting your company.

-natalie, Red Humpy Design
http://www.RedHumpy.com/blog

Trying to get leads for your Xango business can be expensive and difficult.  Especially when you’re not sure what to do or how to generate them.  It’ll have you asking yourself, “How can I get leads for my Xango business”.

So, what I’m going to do is share with you some tips on how to get prospects for your Xango business.  That way, you’ll have a ton of people asking you to join your downline.

The tips on getting leads for Xango are:

1.  Social Media.  This is a great way to get a lot of people asking you about your business.  There are thousands of people that you can connect with and socialize with that will be willing to join you in your Xango business.  The sites you can use are Twitter, Myspace, and Facebook.

2.  Article Marketing.  This is another way to get leads for your Xango business.  Article marketing takes time, however it’s free and is very effective.  You will have a lot of people emailing you, asking about your business.  Be sure to submit at least 3 articles a week for ten weeks.

3.  Video Marketing.  This lead generation technique is powerful.  Using videos to build your downline is awesome.  You can use sites like Youtube to upload your videos.  After uploading them, your videos will have the potential to be viewed by millions of people from all over the world.

That’s why it’s such a great way to get prospects.

4.  Pay-Per Click Advertising.  This is one of the best ways to get leads for your Xango business.  Using Pay-Per Click Advertising, or PPC, is a great way to get targeted prospects.  This is the marketing technique that will definitely help you grow your downline.

These are some tips on how to get leads for your Xango business.  If you are serious about growing your business, you need to be sure you get a lot of leads.  The best way to do this is to generate them yourself using the techniques above.

Now that you know the answer to your question, “How can I get leads for my Xango business”, go out and generate your own prospects.  It’s the best (and easiest) way to grow your downline.

Tony Bernard
http://www.articlesbase.com/home-business-articles/how-can-i-get-leads-for-my-xango-business-top-4-ways-to-get-leads-734719.html

I don’t know about you my email inbox has been getting blasted by top internet marketers all singing the praises of a 24 year old San Diego “surfer dude” called Jonathan Budd. Now I thought I had heard of all the “gurus” but this guy had got under my radar.

With so much promotion I had to check the guy out. I’m one of these highly skeptical guys who just loves to find a chink in someboy’s armour and expose it. Kind of sadistic I know but I’m fed up with these so called experts blatantly ripping online newbies off.

So I decided to dig a little deeper on Mr Budd and I discovered a few interesting insights.

“I Made $85,000 in One Month”

Like all good gurus Jonathan Budd leads the way with the ‘big income’ testimonial. Now I don’t know how you can ever prove what somebody is really earning but from all the marketing this guy is doing, it’s probably a conservative figure.

Not only does Jonathan promote his own courses on how to build an online empire basically for free (or with very little money), he is also a leading affiliate marketer of other people’s products/services as well as a top recruiter in a couple of network marketing companies.

And his success speaks for himself. In one mlm company he personally recruited 57 new members in a matter of weeks. Doesn’t sound much you say? His commission payment was a $1000 a pop. Figure that out. In his latest venture 95 people have joined him in just 3 days.

“He Lives in a Mansion and Drives a Fast Car”

Almost every online promoter is pictured outside a luxury mansion leaning on his/her Ferrari that send out the subliminal message of SUCCESS.

Jonathan is obviuosly a beach boy going on his photos. He’s got videos of himself standing on the balcony of some luxury apartment overlooking the ocean. Come on Jonathan, who are you trying to fool.

I’ve got a mate in Jonathan’s area who is a real estate agent. So I asked him to do a bit of digging on this “millionaire, ocean front living online guru” And guess what………………..
He does live on the beach. Gosh I thought I had found the chink!

“Does He Really Teach Free Marketing”

Jonathan Budd is the ‘king of the social networks’. If you’ve been on MySpace, Facebook, Twitter or YouTube, then you’ve probably seen our friend Mr Budd. The guy’s got 148 videos on YouTube alone. Kowabunga!

And yes I’ve watched a few and he does promote a lot of free stuff. There are some things you have to buy but they a pretty cheap when you look at the grand scale of online marketing. In fact I’ve picked up one little tip that has boosted my primary business traffic by 30%…and it was free!

“Yeah But You Can Never Get To Speak With The Gurus”

That’s generally correct. And rightly so. Their time is valuable. Joanathan seems to have some good support with guys like Jayson Shawver and Jason Crew; both online stars in their own right. Like most good entreprenuers, Jonathan is quite accessable.

So it would appear that Joanathan Budd does deliver on the online guru front. He does provide good value teachings on how to build an online business using basically free methods like social networks. His laid back enlightening style is a pleasant approach as opposed to the pumped up over excited Porsche driving guru that we endure most times.

Gregory Reed
http://www.articlesbase.com/marketing-articles/is-jonathan-budd-the-real-deal-676813.html

Search Engine Optimisation (SEO) is the process of promoting a website via search engines with the aim of achieving top of first page rankings. This is the all important place to be for your business as high search engine rankings will generate more traffic to your website which in turn will generate more revenue.

There really is no point in having a great looking site if it is invisible to those searching the internet looking for your type of service or product. It is important that your website is listed prominently in Search Engine rankings.

So what exactly is SEO? SEO is part of what is called Search Engine Marketing (SEM). SEM involves on-page and off-page methods of promoting your website on the internet.

SEO specifically takes care of the on-page factors such as the research and analysis of keyword phrases, the optimisation of a website and submission to Search Engines.

Off-page factors include link building, domain name considerations, content-based marketing (via blogs and articles), online social marketing (via Facebook, Twitter, YouTube etc.) and Pay Per Click campaigns such as Google Adwords.

It is often said that SEM is all smoke and mirrors. Far from it. SEM is a legitimate way of getting your site top of rankings however you must do your research. There are, as with most industries, some operators who use underhand and non-legitimate methods of marketing your website on the internet.

So, how do you find a legitimate SEM marketer? Here are some pointers.

- A good SEO marketer will insist on content changes to the website, and perhaps the structure of the site
- A good marketer will thoroughly research the keywords they are going to be targeting, making sure that the keywords or phrases are relevant to the people trying to find you They will provide you with regular ranking reports
- You will probably be charge an ongoing SEM maintenance fee. This is because the web is a growing, organic network, and web marketing is an ongoing process. It is definitely not a one-off exercise.
-A good SEO marketer should be able to provide client names & sites from a few years ago that you can look up online. If you are unsure, then feel free to contact the owners of the site for a reference.

SEM really is a powerful and effective way for businesses to generate more income and get ahead of their competitors online. It does involve an investment both in time and money but if carried out by experienced Search Engine marketers it will result in a return on investment that will increase as your website gains credibility and improves in popularity.

Suzanne Carter
http://www.articlesbase.com/seo-articles/search-engine-optimisation-what-exactly-is-it-1276271.html

Entrepreneurs today are struggling. A few are earning but the greater majority of people are not able to earn enough to sustain themselves in business

Yes the economy is damp but business stimulates the economy. So the need for entrepreneurs is great

Today I see an incredible interest in business and more are taking the plunge headlong into entrepreneurship. Commendable & I applaud you

However, the statistics of entrepreneurs making money is not on the rise. In fact, the numbers are staggering

Now, being in business and staying in business does call for some overhead dollars. Even the basics – maintaining a website, small advertisements etc. The struggle is, entrepreneurs without a foundation in business or no hands on real marketing plan are destined to go around in circles for years

So many get ensnared in all the gimmicks online and set themselves back many years

Winning in business hinges on solid business principles, a decision to win, robust skill set and a kick butt marketing, tactical plan of action – add daily support to reduce the window of errors

There’s a huge difference between spoon feeding and giving people the right tools, skill set and game plan to go win in business

Most do not have a business background nor do they understand the changing face of marketing online and offline

But as entrepreneurs today, if you don’t snap out of it, and begin separating fact from fiction on the internet and take responsibility for your future and business you are in for a bitter dose of reality – a lot of effort, no progress, no money and not too much further from where you started

The dawn of a new era is here, listen to the call and move with a sense of urgency and get the answers – it’s your time!

(This is for you if you are a small business owner, mlm marketer, internet marketer, entrepreneur, work from home, earn from home, direct marketing entrepreneur)

Nadira
180DaysToGreatness Creator & Coach
www.180DaysToGreatness.com
Follow me on Twitter www.twitter.com/nadirahaniff
Email: coach@nadirahaniff.com

Nadira Haniff
http://www.articlesbase.com/entrepreneurship-articles/entrepreneurs-must-make-money-718388.html

Ramp up your marketing

Companies ranging small and large are increasingly turning to outside blogs, viral videos and websites such as Facebook, Twitter, FriendFeed and Digg — and their tens of millions of users — to reach consumers. Instead of cringing at the idea of relinquishing control to social media outlets, smart executives realize that there is more benefit in joining the conversation than fighting it. Instead of controlling information about your brand, your social media strategy should be about engagement.

Advertising as we know it is expensive; social media is cheap. For this reason, the recession is bad news for traditional marketers, while the same environment is full of opportunities for social media marketers. Setting up a company blog or a Facebook page is significantly less expensive than traditional marketing. Even creating your own community web site can be significantly cheaper than traditional advertising campaigns.

Social media marketing is not without risk. While every company wants to generate buzz, online backlash can be vicious. Recently a Motrin commercial aimed at moms created quite a stir. You can view the ad on YouTube as did another 210,000 people. The ad makes the apparently condescending claim that carrying babies in a sling is a painful experience for moms. According to moms, the ad was wrong and they made it loud and clear through social media applications such as Twitter. Some moms found the Motrin ad outright offensive, and they were quite vocal about it. You can catch them on YouTube. Of course, the disaster doesn’t end there. It continues on a myriad of blogs, and carries on in a Facebook page dedicated to boycotting Motrin. The backlash ad on YouTube can be viewed.

What to do when your target rejects your ad? Turn to social media. Instead of rejecting the market reaction Johnson & Johnson could have used social media applications to learn about their market prior to creating and publishing the controversial ad. There could have been a Facebook page created to learn about young moms and pain. There could have been a blog inviting moms to provide video testimonials on YouTube. The lesson learned in this case is to use social media to learn about your market, or be prepared to be taught very quickly and painfully.

Reduce your expenses

Save time and money on travel and use LinkedIn to network. Instead of driving to the other end of town fighting your way through traffic use the largest business social network to build new connections and to nurture existing ones. Only attend your most valuable networking events, and transfer as much of your networking as you can to the web. LinkedIn, Plaxo, and Facebook are some of the best social networking applications.

Reduce your legal fees through a fairly new social media site called Docstoc. It is a place to find and share professional documents such as contracts, confidentiality agreements, intellectual property documents and more. Docstoc is a social community resource that enables anyone to find and share professional documents. The site provides an opportunity for individuals and organizations to share their professional documents. Documents available on Docstoc can be easily searched, previewed and downloaded for free.

Decrease your recruiting costs as you hire your employees though Craigslist, which has quietly become one of the most visited websites in cyberspace. It offers a much cheaper way to recruit online, and your company can expect excellent response rates for your job posts.

Putting it all together

Are more companies turning to social media in this economy? They should if they want to improve their marketing efficiencies, enhance their customer service experience, or develop their research techniques. Social media allows companies to engage with the customers instead of shouting about their own wonderfulness. It offers ways to business to partner with the community in an effort to develop a better product. In the end everybody wins because both the company and the consumer end up with a better product.

Virtually all companies can benefit from using social media not just to create awareness, but also to become part of the conversation. Managing your corporate reputation is impossible without social media, and ignoring it can be outright devastating. Instead if fighting against it, embrace it as it rockets your business forward as it deepens your relationship with the only reason you are in business for, your customer.

George Meszaros
http://www.articlesbase.com/management-articles/fighting-recession-with-social-media-part-2-701961.html